Most of us have become IPL addicts, atleast I am. Eventhough i have lived in various parts of the country (Delhi, Chandigarh, Mumbai, Hyderabad and Bangalore). I am a die-hard fan of Chennai SuperKings.
My intention is not to talk about who will win the IPL tournament but ofcourse about my dear pug which has been again embraced by Vodafone.
My pug comes in a new avatar this time not marketing about "connectivity" but about "helping customers".
our hero doesn't follow but helps hand in hand with the kid.
There are lot of transformation from the marketing aspect in the positioning of this advertisement
a. projected not for "connectivity" but for better "customer service"
Vodafone has understood the pulse of Indian consumers who are ready to pay a price for good consumer service.
Whether its a marketing gimmick or not, I am happy that PUG IS BACK !!
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